Developer forum

You can easily call FB conversion API directly on the server by making a http request.

Example of API use here: https://developers.facebook.com/docs/marketing-api/conversions-api/using-the-api sending the right parameters: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters - C# example here: https://stackoverflow.com/questions/66830202/hashing-fields-for-facebook-conversion-api-in-c-sharp

We have no plans of supporting it currently. Moving it to the server does not make it more legal... There is a reason why the pixel is not running - the user has specifically asked not to get tracked, aka consent. GTM/GA is currently doomed illegal in EU as well - GA3 for many reasons (cookies, tracking, gdpr), GA4 for GDPR breach (moving 'personal' data outside EU), so until that settles we will wait and see.

[Writing this from a browser blocking all tracking and analytics scripts]

Hi Nicolai,

Thank you for the detailed answer. To my shame, I was not aware that this request is bordeline legal. In Romania all SEO agencies are asking for this kind of integrations. 

I guess news are not travelling that fast here :)

I will take it back to the customer.

Thank you very much.
Adrian

Well most people do not really care nor understand (What GDPR is in reality and difference between Cookie rules and GDPR rules). Also the risk and consequence of not following rules are very limited...

Some insights can be googled, i.e. https://matomo.org/blog/2022/05/google-analytics-4-gdpr/

Even websites using Google fonts in Germany has been sentenced to pay their users because of violations. https://meetanshi.com/blog/google-fonts-gdpr-compliant - this is why later versions of Swift can download Google fonts and run them from /Files.

We have a number of request currently from public sector in DK to get rid of GA/GTM/FB etc. and get some European based analytics.

Eventhough most of this is EU law, each country currently do not rule the same ways which also does not simplify things either.

Understood.

In this case, what would be the proper alternative for tracking?

Adrian

Something legal :-).

A blogpost here: https://posthog.com/blog/best-gdpr-compliant-analytics-tools

Very good suggestions. Thank you.

Which one are planning on using?

Adrian

We are not planning anything. We have tracking in Dynamicweb and is considering giving it some attention and offer that - otherwise any other tracking solution will be simple to add just like GA.

My bet is that Google will find a solution at some point soon - they have to.

My bet is that Google will find a solution at some point soon - they have to.