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Connect inbound links to purchases

Imar Spaanjaars Dynamicweb Employee
Imar Spaanjaars
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Hi there,

Is there a way (built in) or through custom queries) to connect an inbound link (say example.com?adid=1234) to a purchase / order in Dynamicweb? We have a customer who would like to measure the success of an ad campaign.

Thanks,

Ima


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Nicolai Høeg Pedersen
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This post has been marked as an answer

Dynamicweb stats collects utm_* tags on statv2session table, so you can use https://support.google.com/analytics/answer/1033867 to have DW collect the data.

Currently only "reporting" in OMC understands the tags, but the data is in the database, so you can easily extend the ecommerce statics reports to include that information.

BR Nicolai

Votes for this answer: 1
 
Imar Spaanjaars Dynamicweb Employee
Imar Spaanjaars
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Great, thanks.

Imar

 

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