Developer forum

Forum » Ecommerce - Standard features » Client side rendering of eCommerce products and SEO

Client side rendering of eCommerce products and SEO

Siv Hansen
Siv Hansen
Reply

A SEO expert has done an evaluation on a client site of ours, and expresses their concern about Client side rendering of product pages, in which none of them are appearing in Google. This SEO expert explained that CSR of pages was devastating to my client's ranking.

I'm not a programmer, but for me, it looks like product listings are done with placeholders such as {{name}} etc inside loops, with content type x-templates. Google cannot tell me what x-templates are, but I assume it is some type of script.

I found nothing on client side rendering and seo in the documentation, so I was hoping some of you might help me out.

Should my client be concerned with the way the product pages are rendered or are other ways to ensure their best possible ranking in Google?

 


Replies

 
Nicolai Pedersen
Reply

Hi Siv

Google have been able to index ajax based pages since 2009 or so - in the past years they have gone away from the #! (AKA hash-bang) method and now fully support most ajax based pages unless something crazy is going on.

Rapido - which I guess you are refering to - is using ajax on its product list and that can be read by Google. Attached find an example of how Rapido will render in Google bot (using Fetch in Search console). Also Rapido exposes a Sitemap.xml for Google for convenience.

Product pages are not rendered with ajax - some information is updated using ajax when variants are selected etc.

So no, they should not be concerned - not by this anyways. It is always a good idea to work with better content to further improve rankings and Google Search Console is a great and free tool that can be used to check what could be troublesome.

BR Nicolai

Capture.PNG

 

You must be logged in to post in the forum