Posted on 03/06/2025 17:26:35
Well, I Googled that:

And the answer from GPT:
Short answer
No—there’s no switch that tells Google “always show my <meta name="description"> verbatim.”
Google treats the tag as a suggestion, then builds a snippet it thinks will best satisfy the specific search a user just typed. You can only influence that choice; you can’t force it. (developers.google.com)
Why Google rewrites snippets
| Reason |
Typical symptom |
What you can do |
| Better query match in on-page text |
Snippet contains sentences from the body that include the user’s keywords |
Make sure those keywords also appear naturally in your meta description |
| Meta description off-topic / duplicate / wrong length |
Snippet is replaced or truncated |
Keep each description unique, on-topic and ~140-160 chars (desktop), ≤120 chars (mobile) (converted.co.uk) |
| Technical directives override it |
No snippet at all or an unexpectedly short one |
Check for nosnippet or restrictive max-snippet values in the robots tag (yoast.com, developers.google.com) |
| Query-specific “dynamic” snippet |
Different description shows for different searches |
Normal—Google may highlight review scores, prices, etc.; cannot be disabled except with nosnippet |
Recent studies still show that Google rewrites or shortens the supplied description roughly 60 % of the time in 2025, so some overrides are inevitable. (converted.co.uk)
What you can do to maximise the chances Google uses your tag
-
HTML hygiene
-
Relevance & length
-
Avoid duplication
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Use the snippet-control directives (carefully)
-
<meta name="robots" content="max-snippet:320"> – lets Google know your preferred maximum length is 320 characters (adjust as needed). Google will still overwrite if your tag is longer. (developers.google.com)
-
data-nosnippet – wrap pieces of on-page text you don’t want to appear in the snippet. (distinctly.co)
-
nosnippet – last-resort; hides all snippets (not recommended unless legal/privacy issues exist).
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Ensure Google re-crawls the new tag
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Update <lastmod> in your XML sitemap.
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Use URL Inspection → Request indexing in Search Console.
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Check that the page isn’t blocked by robots.txt and that the canonical URL points to itself.
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Supportive structured data
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Give it time
Bottom line
You can’t force Google to print your meta description exactly, but by making it the most succinct, query-matching, technically sound summary of your page—and by removing technical road-blocks—you greatly improve the odds that Google will show it more often and rewrite it less.