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Email marketing and personalization

Scott Forsyth
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I was under the impression that email marketing will use user's personalizaton profiles, but I haven't tested it until now. I just tried it out and all paragraphs are included in the emails, even if it's contrary to the personalization profile settings on the paragraph. 

Am I doing something wrong, or is personalization not honored in email marketing?

Here's how I tested:

  • Created a website with 2 paragraphs
  • One was set to show up for a user where their primary profile is X
  • The other was set to NOT show up for a user where their primary profile is X
  • I tested it on the website and only 1 paragraph showed up
  • I sent an email based on that page
  • But the email had both paragraphs included

Replies

 
Nicolai Høeg Pedersen
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Hi Scott

Email personalization works a bit different. See this video: https://vimeo.com/130181904

BR Nicolai

 

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