Hi,
A few days ago we had a big campagne for a customer of ours (Holland-Controls). Now we want to analyse the statistics for this mailing (6000+ emails).
In the marketing module of the customer (DW statistics) show values much bigger than the values provided by Google Analytics.
The numbers are so different that we are not sure what is causing it (I added 2 screendumps of Google Analytics + the same statistics in DW).
Additional we have see odd numbers when it comes to open rates in e-mail clients 3.539 opens in Outlook when the total open rate is below that 1.632. Could you tell us what is causing differences in numbers?
Best regards,
Eric