Here is the update from sql profiler:
exec sp_executesql N'UPDATE [EcomProducts] SET [ProductNumber] = @p1 WHERE (([ProductID] = @p2) AND ([ProductLanguageID] = @p3) AND ([ProductVariantID] = @p4) AND ((@p5 = 1 AND [ProductDefaultShopID] IS NULL) OR ([ProductDefaultShopID] = @p6)) AND ((@p7 = 1 AND [ProductNumber] IS NULL) OR ([ProductNumber] = @p8)) AND ((@p9 = 1 AND [ProductName] IS NULL) OR ([ProductName] = @p10)) AND ((@p11 = 1 AND [ProductImageSmall] IS NULL) OR ([ProductImageSmall] = @p12)) AND ((@p13 = 1 AND [ProductImageMedium] IS NULL) OR ([ProductImageMedium] = @p14)) AND ((@p15 = 1 AND [ProductImageLarge] IS NULL) OR ([ProductImageLarge] = @p16)) AND ((@p17 = 1 AND [ProductLink1] IS NULL) OR ([ProductLink1] = @p18)) AND ((@p19 = 1 AND [ProductLink2] IS NULL) OR ([ProductLink2] = @p20)) AND ((@p21 = 1 AND [ProductPrice] IS NULL) OR ([ProductPrice] = @p22)) AND ((@p23 = 1 AND [ProductStock] IS NULL) OR ([ProductStock] = @p24)) AND ((@p25 = 1 AND [ProductStockGroupID] IS NULL) OR ([ProductStockGroupID] = @p26)) AND ((@p27 = 1 AND [ProductWeight] IS NULL) OR ([ProductWeight] = @p28)) AND ((@p29 = 1 AND [ProductVolume] IS NULL) OR ([ProductVolume] = @p30)) AND ((@p31 = 1 AND [ProductVatGrpID] IS NULL) OR ([ProductVatGrpID] = @p32)) AND ((@p33 = 1 AND [ProductManufacturerID] IS NULL) OR ([ProductManufacturerID] = @p34)) AND ((@p35 = 1 AND [ProductActive] IS NULL) OR ([ProductActive] = @p36)) AND ((@p37 = 1 AND [ProductPeriodID] IS NULL) OR ([ProductPeriodID] = @p38)) AND ((@p39 = 1 AND [ProductCreated] IS NULL) OR ([ProductCreated] = @p40)) AND ((@p41 = 1 AND [ProductUpdated] IS NULL) OR ([ProductUpdated] = @p42)) AND ((@p43 = 1 AND [ProductType] IS NULL) OR ([ProductType] = @p44)) AND ((@p45 = 1 AND [ProductPriceType] IS NULL) OR ([ProductPriceType] = @p46)) AND ((@p47 = 1 AND [ProductPriceCounter] IS NULL) OR ([ProductPriceCounter] = @p48)) AND ((@p49 = 1 AND [ProductVariantCounter] IS NULL) OR ([ProductVariantCounter] = @p50)) AND ((@p51 = 1 AND [ProductVariantProdCounter] IS NULL) OR ([ProductVariantProdCounter] = @p52)) AND ((@p53 = 1 AND [ProductVariantGroupCounter] IS NULL) OR ([ProductVariantGroupCounter] = @p54)) AND ((@p55 = 1 AND [ProductRelatedCounter] IS NULL) OR ([ProductRelatedCounter] = @p56)) AND ((@p57 = 1 AND [ProductUnitCounter] IS NULL) OR ([ProductUnitCounter] = @p58)) AND ((@p59 = 1 AND [ProductDefaultUnitID] IS NULL) OR ([ProductDefaultUnitID] = @p60)) AND ((@p61 = 1 AND [ProductDefaultVariantComboID] IS NULL) OR ([ProductDefaultVariantComboID] = @p62)) AND ((@p63 = 1 AND [ProductPriceMatrixUnit] IS NULL) OR ([ProductPriceMatrixUnit] = @p64)) AND ((@p65 = 1 AND [ProductPriceMatrixVariant] IS NULL) OR ([ProductPriceMatrixVariant] = @p66)) AND ((@p67 = 1 AND [ProductPriceMatrixPeriod] IS NULL) OR ([ProductPriceMatrixPeriod] = @p68)) AND ((@p69 = 1 AND [ProductPriceMatrixMultiplePrices] IS NULL) OR ([ProductPriceMatrixMultiplePrices] = @p70)) AND ((@p71 = 1 AND [ProductPriceMatrixQuantitySpecification] IS NULL) OR ([ProductPriceMatrixQuantitySpecification] = @p72)) AND ((@p73 = 1 AND [producent] IS NULL) OR ([producent] = @p74)) AND ((@p75 = 1 AND [ProductMetaTitle] IS NULL) OR ([ProductMetaTitle] = @p76)) AND ((@p77 = 1 AND [ProductOptimizedFor] IS NULL) OR ([ProductOptimizedFor] = @p78)) AND ((@p79 = 1 AND [ProductCommentcount] IS NULL) OR ([ProductCommentcount] = @p80)) AND ((@p81 = 1 AND [ProductRating] IS NULL) OR ([ProductRating] = @p82)) AND ((@p83 = 1 AND [ProductCost] IS NULL) OR ([ProductCost] = @p84)) AND ([ProductAutoID] = @p85) AND ((@p86 = 1 AND [ProductMetaCanonical] IS NULL) OR ([ProductMetaCanonical] = @p87)) AND ([ProductExcludeFromIndex] = @p88) AND ([ProductExcludeFromCustomizedUrls] = @p89) AND ([ProductExcludeFromAllProducts] = @p90) AND ((@p91 = 1 AND [ProductPoints] IS NULL) OR ([ProductPoints] = @p92)) AND ([bestseller] = @p93) AND ([new] = @p94) AND ([offer] = @p95) AND ([top10] = @p96) AND ((@p97 = 1 AND [top10date] IS NULL) OR ([top10date] = @p98)) AND ((@p99 = 1 AND [newdate] IS NULL) OR ([newdate] = @p100)) AND ((@p101 = 1 AND [offerdate] IS NULL) OR ([offerdate] = @p102)) AND ((@p103 = 1 AND [bestsellerdate] IS NULL) OR ([bestsellerdate] = @p104)) AND ((@p105 = 1 AND [Ean] IS NULL) OR ([Ean] = @p106)) AND ((@p107 = 1 AND [pricepurchase] IS NULL) OR ([pricepurchase] = @p108)) AND ((@p109 = 1 AND [pricerrp] IS NULL) OR ([pricerrp] = @p110)) AND ((@p111 = 1 AND [stocktype] IS NULL) OR ([stocktype] = @p112)) AND ((@p113 = 1 AND [stockminimum] IS NULL) OR ([stockminimum] = @p114)) AND ((@p115 = 1 AND [supplierno] IS NULL) OR ([supplierno] = @p116)) AND ((@p117 = 1 AND [suppliername] IS NULL) OR ([suppliername] = @p118)) AND ((@p119 = 1 AND [suppliersku] IS NULL) OR ([suppliersku] = @p120)) AND ((@p121 = 1 AND [suppliertitle] IS NULL) OR ([suppliertitle] = @p122)))',N'@p1 nvarchar(4),@p2 nvarchar(8),@p3 nvarchar(5),@p4 nvarchar(4000),@p5 int,@p6 nvarchar(5),@p7 int,@p8 nvarchar(10),@p9 int,@p10 nvarchar(27),@p11 int,@p12 nvarchar(4000),@p13 int,@p14 nvarchar(4000),@p15 int,@p16 nvarchar(4000),@p17 int,@p18 nvarchar(4000),@p19 int,@p20 nvarchar(4000),@p21 int,@p22 float,@p23 int,@p24 float,@p25 int,@p26 nvarchar(9),@p27 int,@p28 float,@p29 int,@p30 float,@p31 int,@p32 nvarchar(4000),@p33 int,@p34 nvarchar(6),@p35 int,@p36 bit,@p37 int,@p38 nvarchar(4000),@p39 int,@p40 datetime,@p41 int,@p42 datetime,@p43 int,@p44 int,@p45 int,@p46 int,@p47 int,@p48 int,@p49 int,@p50 int,@p51 int,@p52 int,@p53 int,@p54 int,@p55 int,@p56 int,@p57 int,@p58 int,@p59 int,@p60 nvarchar(4000),@p61 int,@p62 nvarchar(4000),@p63 int,@p64 int,@p65 int,@p66 int,@p67 int,@p68 int,@p69 int,@p70 int,@p71 int,@p72 nvarchar(4000),@p73 int,@p74 nvarchar(4000),@p75 int,@p76 nvarchar(4000),@p77 int,@p78 nvarchar(4000),@p79 int,@p80 int,@p81 int,@p82 float,@p83 int,@p84 float,@p85 bigint,@p86 int,@p87 nvarchar(4000),@p88 bit,@p89 bit,@p90 bit,@p91 int,@p92 float,@p93 bit,@p94 bit,@p95 bit,@p96 bit,@p97 int,@p98 datetime,@p99 int,@p100 datetime,@p101 int,@p102 datetime,@p103 int,@p104 datetime,@p105 int,@p106 nvarchar(4000),@p107 int,@p108 float,@p109 int,@p110 float,@p111 int,@p112 nvarchar(1),@p113 int,@p114 int,@p115 int,@p116 nvarchar(4),@p117 int,@p118 nvarchar(14),@p119 int,@p120 nvarchar(9),@p121 int,@p122 nvarchar(27)',@p1=N'1111',@p2=N'PROD1301',@p3=N'LANG1',@p4=N'',@p5=0,@p6=N'SHOP1',@p7=0,@p8=N'1001593000',@p9=0,@p10=N'Sort-One Size - Capri - Sæt',@p11=0,@p12=N'',@p13=0,@p14=N'',@p15=0,@p16=N'',@p17=0,@p18=N'',@p19=0,@p20=N'',@p21=0,@p22=175,19999999999999,@p23=0,@p24=2,@p25=0,@p26=N'STOCKGRP1',@p27=0,@p28=0,@p29=0,@p30=0,@p31=0,@p32=N'',@p33=0,@p34=N'MANU39',@p35=0,@p36=1,@p37=0,@p38=N'',@p39=0,@p40='2017-03-23 10:53:40',@p41=0,@p42='2017-03-23 10:53:40',@p43=0,@p44=0,@p45=0,@p46=1,@p47=0,@p48=0,@p49=0,@p50=1,@p51=0,@p52=0,@p53=0,@p54=0,@p55=0,@p56=0,@p57=0,@p58=0,@p59=0,@p60=N'',@p61=0,@p62=N'',@p63=0,@p64=0,@p65=0,@p66=0,@p67=0,@p68=0,@p69=0,@p70=0,@p71=0,@p72=N'',@p73=1,@p74=NULL,@p75=0,@p76=N'',@p77=0,@p78=N'',@p79=0,@p80=0,@p81=0,@p82=0,@p83=0,@p84=0,@p85=14392,@p86=0,@p87=N'',@p88=0,@p89=0,@p90=0,@p91=0,@p92=0,@p93=0,@p94=0,@p95=0,@p96=0,@p97=0,@p98='2017-03-23 00:00:00',@p99=0,@p100='2017-03-23 00:00:00',@p101=0,@p102='2017-03-23 00:00:00',@p103=0,@p104='2017-03-23 00:00:00',@p105=0,@p106=N'',@p107=0,@p108=89,599999999999994,@p109=0,@p110=0,@p111=0,@p112=N'1',@p113=0,@p114=1,@p115=0,@p116=N'1020',@p117=0,@p118=N'Masters Desire',@p119=0,@p120=N'1010102_1',@p121=0,@p122=N'Sort-One Size - Capri - Sæt'