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JSON LD instead of Schema org?

Adrian Ursu Dynamicweb Employee
Adrian Ursu
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Hi guys,
Are there any plans to support JSON LD instead of Schema.org for SEO purposes?
I know we can customise it by ourselves, I am just wondering about upcoming Swift 2 versions

Thank you,
Adrian


Replies

 
Nicolai Pedersen Dynamicweb Employee
Nicolai Pedersen
Reply

No such plan currently.

Any specific reason why?

 
Adrian Ursu Dynamicweb Employee
Adrian Ursu
Reply

Hi Nicolai,
It seems to be the new "standard" for SEO readability.
We had to do it for a customer, and it took some time. I was hoping that we might get it for free for the upcoming Swift versions :)

Adrian

 
Nicolai Pedersen Dynamicweb Employee
Nicolai Pedersen
Reply

Ok - can you provide a link to some google docs?

 
Adrian Ursu Dynamicweb Employee
Adrian Ursu
Reply

Hi Nicolai,
Sure: https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data

And a small correction. Schema.org is the standard, and JSON-LD is the recommended format. There is also microdata and RDFa.
Google claims that JSON-LD is cleaner and easier to read since it's not mixing content with microdata and can be injected in the head of the page

Adrian

 
Nicolai Pedersen Dynamicweb Employee
Nicolai Pedersen
Reply

That documentation says

"all 3 formats are equally fine for Google"

I do not understand if there is a specific issue or it is just preference?

 
Adrian Ursu Dynamicweb Employee
Adrian Ursu
Reply

Hi Nicolai,
For my customer, it was a recommendation of the SEO "expert".
For practical reasons, it seems that JSON-LD is easier to inject without touching the HTML markup.
Adrian

 

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