Sending a voucher to new email signups

While email marketing may not be new and exciting anymore, and may not look as impressive on the marketing strategy slides as it used to, it is – still – a potentially very effective way to reach out to soft leads.

However, in order to send out email marketing emails legally, you need explicit consent from the customer. So how do you get explicit consent from the customer? Well, you could ask them nicely when they create a profile on your website, or when they make a purchase. And then there’s the other way.

You buy it using a voucher.

Well, ok, that’s perhaps a bit of an overstatement – but don’t discount the pull of free stuff, is all I’m saying.

In this how-to, you will learn how to set up automatically emailing a voucher to users who sign up for receiving emails from you.

If you haven’t already, you need to create a voucher list – which will act as a container for the vouchers you are going to send out.

To create a voucher list:

  • Go to Management Center > Ecommerce > Orders > Vouchers
  • Click New voucher in the toolbar
  • Name it and set it to be active

Once created, open the voucher list and click the Generate vouchers button to generate an appropriate number of vouchers for your campaign.

Don’t forget that you must set up a discount to be triggered by the vouchers in the voucher list – e.g. a 10% off discount – or your users will be sent a voucher, but it won’t be very useful to them.

Read more about discounts & vouchers in the manual.

Since these types of emails need to have their content rendered for each recipient – because they have unique shopping cart contents – we suggest you create and configure separate top folder for abandoned cart emails.

To do so:

  • Go to your Marketing area
  • Right-click on the Email Marketing node and click Create new top folder
  • Name the folder – e.g. Vouchers for new signups
  • Check the Render content for each recipient checkbox
  • Save and close the top folder settings

Your setup could look like (Figure 3.1).

Figure 3.1 An email top folder for voucher emails

In Dynamicweb, emails are actually pages which are wrapped in en email template and sent to your recipients.

Your voucher email can contain whatever you like – but in order to render a unique voucher, you must use the voucher renderer app (Figure 4.1).

Figure 4.1 The Voucher Renderer app

To use the voucher renderer app:

  • Create a new page somewhere in your content tree – e.g. within a dedicated emails folder
  • Add a new paragraph to the page and attach the Voucher Renderer app to it
  • Select the voucher list you created above
  • Select or create an appropriate template for rendering the contents of the abandoned cart – see VoucherMail.html for an example
  • Save and close

Once the abandoned cart email-page is to your liking, go to Marketing > Email Marketing and create a new email in your Vouchers for new signups top folder.

When selecting recipients, build a smart search with the following fields (Figure 5.1) in Users > Smart searches > New smart search.

  • Email permission updated – is after - Now
  • Email permission – is – true
  • Received a specific email – is not – [Your voucher email]
Figure 5.1 Isolate new signups with this smart search

This isolates the list of recipients to users who have changed their permission to true within the last 24 hours, and who have not previously received a voucher email (to prevent abuse).

Configure the rest of the email in the standard manner.

When ready to schedule the campaign, click the Scheduled send button (Figure 6.1).

Figure 6.1 Scheduling the campaign

This opens the scheduling window (Figure 6.2).

Figure 6.2 The scheduling window

You must:

  • Select a start date and time and an end date and time. If you want to let the campaign run for an unlimited time, select never as the end year.
  • Select a time zone and a repeat interval suited to your setup – here, once a day seems appropriate
  • Click schedule

And that’s it! You're done.

Every hour the task will run, finding recipients with an abandoned cart between 2 and 3 hours old, and send them a personalized email rendering their abandoned cart.