Google Analytics and Google Tag Manager

All ID management from both Google Analytics and Google Tag Management is handled in this section in the Website settings. To get to this section you have to: 

  1. Click on the three vertical dots next your website name
  2. Click on Websites in the dropdown
  3. Right click on the website you want to edit the settings of.
  4. In the dropdown click Edit

Universal Analytics, which is currently implemented on Swift, will be deprecated by July 1st 2023. From that day on it will no longer collect or process any data. Therefore Swift now supports Google Analytics 4 and Google Tag Manager. The features of GA4 and GTM do require the customers and visitors to accept cookies to create usable results. We also support a Debug Mode that allows you to run tests and see events without affecting the real data. To make Debug Mode work properly you will need to log in in DW backend before doing the tests in frontend.

If needed we have made several links throughout this article to Google analytics own documentation.


 

Before using Google analytics 4 and the Debug Mode you need to do a few changes in the DW backend. These should be done in the website settings.

  1. Click on the three vertical dots next to your website name
  2. Click on Websites in the dropdown
  3. Right click on the website you want to enter the settings of. In the dropdown, click on Edit

Due to GDPR the use of Tracking ID will be deprecated. Instead you should use Measurement ID.

Scroll to the bottom of the website settings page.

  1. In the Google Analytics section add the Measurement ID. 
  2. Enable the Debug Mode

 

We have made a table of Google analytics 4 events that are supported in Swift. If you should need more documentation about the events, we have linked to the articles of each event. You can access this by clicking the event names in the table below.  

List of events
Event name Description
view_item_list This event is used when the user has been presented with a list of items of a certain category.
select_item This event will signify that an item was selected from a list.
add_to_cart This event signifies that an item was added to the cart and is ready for purchase. 
add_to_wishlist This event signifies that an item has been added to a wishlist. In Swift this would be when customers add products to the favorites list. 
remove_from_cart This event signifies when items are removed from a cart
view_cart This event signifies that a user viewed their cart
begin_checkout This event signifies that a user has begun the checkout process
add_payment_info This event signifies that a user has submitted their payment information
add_shipping_info This event signifies that a user has submitted their shipping information
purchase This event signifies that a user has purchased on or more items

 

The Google Tag Manager ID field is also located in the Google Analytics and Google Tag Manager section in the websites settings. The only setting for the tag manager is a field, where you add your Google Tag Manager ID(1).